Directory submission checklist for SaaS launches

Use this free checklist to prep assets, avoid common rejections, and track outcomes across directories. When you want 25–150 targets handled with reporting, checkout a managed package instead of running the spreadsheet yourself.

Before you submit anywhere

  1. Product URL loads over HTTPS with a clear value proposition above the fold
  2. Logo (square PNG, min 256×256) and 3–5 product screenshots ready
  3. One-liner (≤80 chars) and short description (≤300 chars) written for buyers, not investors
  4. Pricing model documented (free, freemium, paid tiers, or contact sales)
  5. Founder or company email that matches the product domain

Per-directory prep

  1. Read each directory's category rules — wrong category is a top rejection reason
  2. Check link type (dofollow vs nofollow) and whether paid listing fees apply
  3. Note submission difficulty and estimated review time
  4. Adapt screenshots to each site's aspect ratio requirements
  5. Save the submission URL and login credentials in one tracker

Launch & review sites

  1. Product Hunt: maker profile, launch tagline, gallery, launch-day comment plan
  2. G2 / Capterra / GetApp: vendor profile, category mapping, review collection plan
  3. BetaList / Indie Hackers: early-access positioning and founder story
  4. Crunchbase: company profile with funding stage and category fit

AI & discovery directories

  1. AI tool directories: task-focused description, pricing, verification badge if required
  2. Tag and category selection aligned to how buyers search, not internal product taxonomy
  3. Cross-link related directories (e.g. TAAFT + Futurepedia + SaaSHub) for coverage breadth

After submission

  1. Track status per directory: queued → submitted → live → needs attention
  2. Record listing URLs when live — do not mark campaigns 'done' without URLs
  3. One revision pass on fixable rejections (screenshot size, category, copy tweaks)
  4. Follow up on pending reviews within 5–7 business days where allowed

FAQ

Is this checklist enough to run a full campaign?

It covers the assets and steps founders miss most often. For 25–150 directory targets, most teams prefer a managed package so requirements are reviewed per listing and status is tracked centrally.

Can SubmitToDirectories run the checklist for me?

Yes. Pay online for Starter ($149 / 25 targets), Growth ($399 / 75 targets), or Scale ($899 / 150 targets). After checkout we email an asset intake form and submit on your behalf with outcome reporting.

Prefer DIY for now? Browse the directory catalog or compare checklist vs managed service.