AppSumo is a software deals marketplace where software companies run promotional campaigns, often lifetime deals, for an audience of entrepreneurs, marketers,…
Last checked against AppSumo's own submission pages on .
Partners are selected after an application review.
Pricing as AppSumo states it: No listing fee: 'Free to apply', 'No upfront costs'. AppSumo earns via revenue share: 'Revenue share rates are negotiated based on your product category and expected performance.'. Review and timing: Not stated for application review. The sell page says the application 'takes about 5 minutes' and that most campaigns run about 60 days.
When we checked live listings, outbound product links were followed (dofollow). Ahrefs Domain Rating was 83 as of August 2026. It suits SaaS, AI, and startup teams when margins can absorb a lifetime deal in exchange for marketplace traffic.
What we handle on AppSumo
Match your product to the right category and requirements
Prepare listing copy, assets, and submission details
Submit on your behalf and note approval or follow-up status
Report the listing URL when the page goes live
Lifetime dealsLaunch volume
How to submit to AppSumo
Read the partner page at sell.appsumo.com
Click 'Start your application' (partners.appsumo.com/self-submission) and complete the ~5-minute application
AppSumo evaluates product quality, market fit and partner stability
If accepted, agree deal structure, pricing and listing with AppSumo
Launch: AppSumo promotes via email, affiliates and possibly paid ads over a ~60-day campaign; support buyers and answer reviews
No listing fee: 'Free to apply', 'No upfront costs'. AppSumo earns via revenue share: 'Revenue share rates are negotiated based on your product category and expected performance.'
Are AppSumo links dofollow?
AppSumo gives a followed (dofollow) link to your site, so the listing can pass link equity. Link attributes can change, so check your live listing after approval.
How long does AppSumo take to review a submission?
Not stated for application review. The sell page says the application 'takes about 5 minutes' and that most campaigns run about 60 days.
What do I need to submit to AppSumo?
Working product, not a beta or coming-soon concept, Stable business with runway, a team and a track record, Audience overlap with small business owners, marketers, creators and agencies (consumer-only products are not a fit), Customer support plan and willingness to respond to reviews, Pass review on functionality, stability, market fit and value (about 10% acceptance rate), Lifetime deal not required (except AppSumo Radar); annual pricing and other structures possible.
Pay for AppSumo plus the rest of the public catalog.
We complete submissions on time after intake. Approvals, reviews, and domain rating are never guaranteed.
