Why founders submit to G2
G2 is a major B2B software marketplace where verified reviews influence shortlists for SaaS, marketing, sales, and operations tools. Buyers compare categories, read peer reviews, and treat profile completeness as a credibility signal. Getting listed matters most once you can invite real customers to review—not only when you want a placeholder vendor page.
Difficulty is hard because category mapping, company verification, and review acquisition take time. Listings are typically nofollow, so the value is buyer intent and sales enablement rather than PageRank. Plan for a vendor profile, accurate product details, screenshots, and a review outreach workflow after the profile is approved.
Prioritize G2 when you sell to B2B teams who already research software online. Defer it if you have zero customers who can leave verified reviews, or if you only need a quick startup launch splash.