Software Advice is another Gartner Digital Markets property focused on advising buyers who are shortlisting software. It pairs well with GetApp and Capterra for SaaS vendors that sell into considered purchases. Listings support category presence and advisor-assisted discovery more than viral launch traffic.
Expect hard difficulty: vendor profile work, category fit, and business details must be accurate. Link type is generally nofollow, so track pipeline influence rather than raw SEO. Keep messaging consistent with sibling Digital Markets listings so buyers see one coherent product story.
Include Software Advice in Growth or Scale campaigns for B2B SaaS. It is optional for early consumer apps or pre-revenue experiments that will not survive vendor review.
What we handle on Software Advice
Match your product to the right category and requirements
Prepare listing copy, assets, and submission details
Submit on your behalf and note approval or follow-up status
Software Advice marks outbound product links nofollow, so treat it as a discovery and referral channel rather than a link-building one. Link attributes can change, so check your live listing after approval.
